Critical Mass

<p>Critical Mass (<a href="http://www.criticalmass.com">www.criticalmass.com</a>) is a digital marketing agency that creates extraordinary experiences for the world's leading brands. Our capabilities include strategy, digital marketing, site design, user experience design, social, mobile, media, marketing science, research and custom communities.</p><p>Clients include AT&amp;T, adidas, Nissan, Citi, Clorox, HP, Moen, Infiniti and more.</p><p><strong>Services</strong> - Our services range from strategy and research through experience design, social and emerging media. We specialize in creating cumulative customer experiences across the breadth of digital channels.</p><p><strong>Strategy and Marketing Science</strong> - From strategic frameworks to site analysis, best practice review and competitive audits, we help clients prioritize their online investments based on competitive, business and user needs. Whether doing usability and user research or mapping a site strategy to customer segments, we have the experience to help clients effectively deploy digital channels to drive business results. Our Marketing Science practice helps our clients evaluate their total efficiency of marketing activities. We also have a division called <em>Curious</em> that develops custom online communities for our clients to mine qualitative information for customer insights on an ongoing basis.</p><p><strong>Experience Design</strong> - Strategy leads to experience design, which considers a client's brand and digital opportunities to engage users. We offer a range of design capabilities from dynamic sites to personalized experiences, mobile and rich media solutions, social media programs and marketing campaigns.</p><p><strong>Technology</strong> - Our technical team has expertise in front-end user experience development, database and technical architectures. Capabilities include e-Commerce and Configurators, Portals and Personalization, Content and Digital Asset Management, Application Development, Rich Media Development and mobile/tablet development. Our team has experience with a full spectrum of platforms and languages, adapting a technology-agnostic approach to find the best tech solution for each project.</p><p><strong>Marketing and Media</strong> - Our media team helps clients make sense of the myriad of digital touchpoints available to them - channels ranging from email to search to social to paid media and site monetization. Our proprietary methodology aligns business objectives and consumer insights to relevant marketing channels, and evaluates success across the breadth of digital initiatives-ultimately connecting brands with customers on their terms. Our services range from mobile strategy and implementation, video content syndication and aggregation, email and digital campaign management to display and behavioral planning.</p><p><strong>The Hangar Interactive</strong> - A subsidiary of Critical Mass, The Hangar Interactive is a nearshore digital production agency, established to deliver excellent quality work at cost-effective rates for Critical Mass and other Omnicom partners. Services range from digital art direction through production design, web and applications development, rich media design and development, project management, quality assurance, and digital advertising execution.</p><p><strong>Difference</strong> - In business for 17 years, our goal from the start has been to carefully cultivate a select list of clients who share our values. Our culture is steeped in entrepreneurial spirit, design heritage and technology. Our brand tenets are strong and have never changed. We always put the customer first. We measure and optimize everything we do. And we have always tried to work harder and be better in our quest to create extraordinary experiences.</p>